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WhatsApp Commerce links a Meta product catalog to your WhatsApp number. Customers browse your products and send orders inside WhatsApp, and you manage products and orders in AdsEra.

Adding the integration

Before you begin

  • A WhatsApp number connected in AdsEra.
  • A product catalog in your Meta Business account (or create products in AdsEra and sync them).
  • A Facebook login with admin access to that Meta Business account.

Connect a catalog

1

Open the Catalog Manager

Open Marketplace → WhatsApp Commerce and click Connect New Catalog.
2

Connect your Meta account

Click Connect Meta Account and allow access to your Meta Business catalogs and commerce settings.
3

Assign WhatsApp accounts

For each catalog, choose a WhatsApp Business Account from the same business, or Skip it. Catalogs marked Ads Only can only be used for Meta ads, not WhatsApp. Click Connect Catalog.
4

Done

You see Commerce Activated. Linked catalogs show the status Linked.

Using the integration

Open a catalog from the Catalog Manager.
  • Products: create or edit products, then Submit for Meta Review. Each product shows whether it is Synced with Meta, still Local, and whether it is Shown to customers.
  • Orders: orders customers place in WhatsApp. Open one to change the Order Status, add an internal note and tracking info (carrier, tracking number and URL), and send a message to the customer, or Save & Send Payment Link.
  • Reports: total orders, revenue, orders by status and top products.
  • Catalog issues: problems Meta found with your products, and how to fix them.
  • Commerce settings: whether the catalog icon in the chat header and the Add to Basket button are on for the number.
Products also appear under Products in AdsEra, and you can send them in chats and snippets.

Troubleshooting

The catalog and the WhatsApp Business Account must belong to the same Meta business, and the catalog can’t be Ads Only.
Check that each product is approved by Meta and Shown, and look at Catalog issues. Also check that the catalog icon is on in Commerce settings.

Removing the integration

  • Unlink a catalog from WhatsApp: in WhatsApp Manager, open Catalogue and disconnect it.
  • Remove a product from Meta: click Remove from Meta on the product, or Delete to remove it everywhere.
Orders already received stay in AdsEra. To remove AdsEra’s access to your Meta business completely, remove the AdsEra app in Meta Business Settings under Integrations → Business integrations.