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The Verified tab in your audience view is a pre-filtered list showing only those contacts with confirmed, active email addresses. Focusing on this segment is key to enhancing your email deliverability and running highly effective campaigns. Want to see Verified Audience? Go to the Verified Audience Page →

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Benefits of Using the Verified View

  • Improved Deliverability: Sending emails to verified addresses dramatically reduces your bounce rates, protecting your sender reputation.
  • Enhanced Compliance: Ensures you are contacting users with valid email accounts, which is a crucial best practice.

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Understanding the Verified View

The table in this view contains the same powerful features as the “All Audience” table, including inline editing, column customization, and bulk actions.
Note: The filter for Email Status is Verified is automatically applied on this page. You do not need to add it manually. Any additional filters you apply will be layered on top of this default rule.
A primary use case for this view is to create and run campaigns exclusively for your most engaged and reachable audience, leading to better overall performance.

View Your Entire Audience

Want to see your full contact list, including unverified emails? Simply switch to the All tab or visit our main All Audience guide.