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Want to Manage Pipelines? Go to the AdsEra Pipeline Page → Pipelines are the foundation of your sales process in the AdsEra CRM. They provide a visual representation of your sales cycle, allowing you to track the progress of Deals as they move through different stages, from a new lead to a won customer. The main Pipeline List page.

The Pipeline List

This page gives you an overview of all the sales pipelines you have created. You can search for a specific pipeline or filter the list by a date range to see pipelines created within that period.

Understanding the Table Columns

ColumnDescription
NameThe name of the sales pipeline (e.g., “Sales,” “Enterprise Clients”).
Last updated atThe date and time the pipeline was last modified.
CreatedByThe user who originally created the pipeline.
UpdatedByThe user who last updated the pipeline.
StagesThe total number of stages defined within that pipeline.
View (👁️)An icon to navigate to the visual board view of that specific pipeline to see all associated deals.

Creating and Editing a Pipeline

Clicking the ”+ New Pipeline” button or editing an existing one opens a side panel where you can define the pipeline’s structure. The Create/Edit Pipeline side panel. A pipeline consists of a name and a series of stages that a deal will move through.

1. Naming Your Pipeline

The first step is to give your pipeline a clear, descriptive name that reflects its purpose, such as “Standard Sales Process” or “Partnership Pipeline”.

2. Defining Pipeline Stages

Stages represent the key milestones in your sales process. You can add, reorder, and customize each stage. For each stage, you must define:
  • Stage Title: A short, clear name for the stage (e.g., New Lead, Demo Scheduled, Contract Sent).
  • Stage Type (Probability): The likelihood of a deal in this stage being won, expressed as a percentage (e.g., 10%, 50%, 90%). This is used for sales forecasting. You can also select won or lost for the final stages.

Managing Stages

  • Add a Stage: Click the ”+ Add Stage” button to add a new row to your pipeline.
  • Reorder Stages: Use the drag-and-drop handles to rearrange the order of your stages to match your sales workflow.
  • Delete a Stage: Click the trash can icon (🗑️) to remove a stage.
    Deleting a stage with active deals will require you to move those deals to another stage.
Once you’ve defined your pipeline name and all its stages, click “Create Pipeline” or “Save Changes” to finish.

How Pipelines Work with Deals