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After sending an email campaign, understanding its performance is key to optimizing your future marketing efforts. AdsEra’s Campaign Report provides crucial insights into how your recipients are engaging with your emails.

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How to Access Your Campaign Report

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1. Navigate to Your Campaign List

From your AdsEra Dashboard, click on Campaigns then Email in the left-hand navigation bar.
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2. Select a Campaign

On the Campaign List page, locate the sent campaign you wish to analyze.
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3. Open the Report

On that campaign’s card, click the “View complete campaign analysis” button or open the three-dots (…) menu and select Report.

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Understanding the Report Interface

At the top of your report, you’ll find essential campaign details and a graph filter that applies to all tabs. The Campaign Report overview.
  • Campaign Details: Includes the Subject, From address, and Reply to address.
  • Graph Filter: Allows you to view performance data over specific timeframes: 1 Hour, 6 Hours, 24 Hours, or a custom date range.
The main report is divided into the following tabs:
The Overview tab is your go-to for a quick summary of your campaign’s key performance indicators (KPIs).
MetricDefinition & Interpretation
Delivery RateThe percentage of emails that were successfully delivered. A high rate (ideally 98%+) indicates a healthy contact list.
Trackable Open RateThe percentage of delivered emails that were opened. This is a crucial metric for measuring your subject line’s effectiveness.
Click-through RateThe percentage of delivered emails that resulted in at least one unique click. This measures how effective your content and calls-to-action (CTAs) are.
Unsubscribe RateThe percentage of delivered emails that resulted in an unsubscribe. A low rate suggests your content is relevant to your audience.
Spam Complaint RateThe percentage of delivered emails marked as spam. Keep this as low as possible, as it directly impacts your sender reputation.
Below these metrics, a graph visualizes key activities (Opens, Clicks, Bounces, etc.) over time.

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Pro Tips for Analyzing Your Reports

Benchmark Your Performance

Compare your campaign’s performance against your own past campaigns and industry averages to set clear goals for improvement.

Create New Segments

Use the “Create New List” feature in each tab to build new segments of highly engaged users (like “All Clickers”) or unengaged users for re-engagement campaigns.