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Want to Create WhatsApp Campaigns? Go to the AdsEra Campaign Create Page → Creating a WhatsApp campaign in AdsEra is a structured process designed to give you precise control over your campaign’s name, audience, content, and delivery schedule. This guide will walk you through each step of the creation wizard.

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Before You Begin: A Quick Checklist

Define Your Goal

Know what you want to achieve with this campaign (e.g., send transaction alerts, promote an offer, re-engage users).

Prepare Your Audience

Know which contacts you want to reach. Have a Contact List or Segment ready for targeting.

Select a Template

All WhatsApp campaigns must use a pre-approved Message Template. Ensure the template you want to use has been approved by Meta.

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Building Your WhatsApp Campaign

After navigating to the Campaigns > WhatsApp page and clicking ”+ New campaign”, you will be guided through the following setup wizard. The WhatsApp campaign creation wizard.
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1. Name Your Campaign

This is an internal name for easy identification within AdsEra (e.g., “Post-Purchase Follow-Up,” “Diwali Sale Offer”). It is not visible to recipients. The name can be up to 150 characters.
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2. Define Your Recipients

This is where you select who will receive your campaign. AdsEra offers powerful segmentation options:
  • Select Lists: Choose one or more of your static contact lists.
  • Select Segments: Target dynamic, rule-based segments of your contacts.
  • Filter Recipients (Advanced): Build a custom, one-time filter for this specific campaign using various contact attributes and AND/OR logic.
For more details, see our guide on All Audience & Segments.
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3. Select Your Channel (WABA)

Choose the specific WhatsApp Business Account (WABA) number you want to send this campaign from. This is especially important if you manage multiple numbers for different brands or departments.
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4. Choose Your Message Template

All WhatsApp campaigns must use a Message Template that has been pre-approved by Meta.
  • Click “Manage template” to open a gallery of your approved templates.
  • Browse or search for the template you wish to use.
  • If the template includes variables (e.g., {{name}}), you will be prompted to provide values for them in a subsequent step to personalize the message for each recipient.
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5. Schedule Your Campaign

Decide when your campaign will be sent.
  • Send Immediately: To send the campaign as soon as you finish the setup.
  • Schedule for Later: Pick a specific future date and time for delivery.
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6. Create Your Campaign

Once all the steps are configured and show a green checkmark, the “Create” button at the top of the page will become active. Click it to finalize and either send or schedule your campaign.

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Important Considerations

WhatsApp requires that all business-initiated conversations use pre-approved Message Templates to prevent spam and ensure a high-quality user experience. These templates can include text, rich media (images/videos), and interactive buttons.
Using variables like {{FIRSTNAME}} or {{order_id}} in your templates is key to creating personalized and engaging messages. When you select a template with variables, AdsEra will guide you through mapping these to the corresponding contact attributes.