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Connect your Meta ad account to build and run Facebook and Instagram ads from AdsEra. Click-to-WhatsApp ads open a chat with your number, where your team or Addy takes over. Lead form and website ads are supported too.

Adding the integration

Before you begin

  • A Facebook login with the Admin role in your Meta Business portfolio.
  • An active ad account with an active payment method. Suspended or unverified accounts can’t run campaigns.
  • Admin or Advertiser role on that ad account.
  • A Facebook Page, and a WhatsApp number connected in AdsEra for click-to-WhatsApp ads.

Connect

1

Start

Open Marketplace → Meta Ads and click to connect a new ad account. This opens the connection wizard.
2

Log in with Facebook

Log in with a Facebook account that is an Admin of your business, and allow the permissions.
3

Pick your assets

Choose the ad account and the Facebook Pages to use. You can select several Pages and pick one for each ad.
4

Done

AdsEra syncs your assets and the ad account appears on the Meta Ads dashboard.

Using the integration

Build a campaign

Open an ad account and start a new campaign in the ad builder.
  1. Choose where the ad sends people: WhatsApp, an instant lead form, or your website.
  2. Choose the objective: Engagement, Traffic, Sales, Leads or Awareness. AdsEra only offers the optimization goals that work with your choice.
  3. Set the audience, budget and schedule.
  4. Create the ad: media, text, the Page, and the WhatsApp number or URL.
  5. Review and publish.
Simple mode builds one ad set with one ad. Advanced mode lets you build several ad sets with several ads each.

Watch the results

  • Campaigns: turn campaigns and ads on or off, edit them, and see what needs attention.
  • Reports: spend, reach, clicks, conversations and leads over time.
  • Leads: leads from your instant forms, saved as contacts in AdsEra.

Send conversion events back to Meta

Under Pixel Events, choose your datasets with Manage datasets. Then add rules so that when a contact moves through a dataset’s funnel (for example, becomes a lead or buys), AdsEra sends Meta a conversion event. Meta then optimizes your ads for real customers.

Troubleshooting

Meta revoked access (the app was removed or the Facebook password changed), or the connection expired. Click Reconnect and log in again. Syncing and lead capture start again.
Check the ad account has an active payment method and isn’t restricted, and that you have Admin or Advertiser role on it. The error from Meta is shown on the campaign.
Select it again in Manage datasets. Its rules are kept but don’t fire until it receives events.

Removing the integration

  1. On the Meta Ads dashboard, choose Disconnect on the ad account and confirm.
  2. To remove access completely, remove the AdsEra app in Meta Business Settings under Integrations → Business integrations, or in Facebook under Settings → Business integrations.
What happens: AdsEra stops syncing that ad account. Your campaigns in Meta Ads Manager are not changed, and they keep running and spending until you pause them in Meta. Leads and contacts already in AdsEra are kept.