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With IndiaMART connected, every lead you get on IndiaMART is sent to AdsEra as soon as it arrives. AdsEra creates or updates the contact, so you can follow up on WhatsApp straight away with a campaign, a workflow or Addy.

Adding the integration

Before you begin

  • An IndiaMART seller account with lead access and the Push API (lead forwarding) option.
  • An AdsEra account with access to Marketplace.

Connect

1

Create the connection in AdsEra

Open Marketplace → IndiaMART and click Connect. Enter a Name for the connection, set up the Attribute mapping (see below) and save.
2

Copy the webhook URL

The new connection card shows a URL like https://app.adsera.in/intigration/indiaMart/webhook/<id>. Click the copy icon.
3

Paste it in IndiaMART

In your IndiaMART seller panel, open the Push API / lead forwarding settings. Paste the URL as the push URL, enter AdsEra as the integration name and save.
4

Test it

Create a test lead in IndiaMART, or wait for a new one, and check that it appears under Audience in AdsEra.

Attribute mapping

  • Choose which IndiaMART fields hold the buyer’s phone and email. AdsEra uses them to find the existing contact or create a new one.
  • Each mapping row copies an IndiaMART attribute (for example, the buyer’s company, city or product) to an AdsEra attribute on the contact.
  • You can also set fixed values that every IndiaMART lead gets, for example a “Source = IndiaMART” attribute.

Using the integration

  • New leads become contacts in AdsEra. Use them in segments, WhatsApp campaigns, workflows and Addy.
  • Click the menu on a connection card to edit its name or mapping.
  • The Used by agents tab sets what Ask AI may do with your IndiaMART connections.

Troubleshooting

Check that the push URL in IndiaMART is exactly the one on the connection card, with nothing missing at the end. Then check that the connection in AdsEra is still there and active.
Edit the connection and add the missing fields to the attribute mapping.

Removing the integration

  1. In IndiaMART, remove the AdsEra push URL from the Push API settings.
  2. In AdsEra, open Marketplace → IndiaMART, open the menu on the connection card and choose Delete.
AdsEra stops receiving leads from IndiaMART. Contacts already created are kept.