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Labels (also known as tags) are a flexible way to categorize your contacts. You can use them to mark contacts based on their status, interests, or stage in the customer journey (e.g., LEAD, CUSTOMER, FOLLOW UP). Want to Manage Contact Labels? Go to the AdsEra Labels Page → This system is crucial for organizing your audience, running targeted campaigns, and managing conversations in the Chat Inbox. The Label management page.

Creating a New Label

Adding new labels to your system is quick and easy.
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1. Open the 'New Label' Modal

Click the ”+ New Label” button located in the top-right corner of the page.
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2. Define Your Label

A “Create label” modal will appear. You need to provide two details:
  • Title: The name of your label (e.g., Lead, Support-Ticket, VIP). This field has a 15-character limit.
  • Color: Select a color from the palette to make your label easily identifiable.
The 'Create New Label' modal.
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3. Create the Label

Click the “Create label” button to save it. It will now appear in your list of labels.

Managing Your Labels

The main table on this page lists all the labels you have created.
ColumnDescription
LabelA preview of the label, displayed in its chosen color.
Create AtThe date and time the label was created.
⋮ (Actions)A menu of actions you can perform on the label.

Label Actions (The ⋮ Menu)

Clicking the three-dot menu on any label row allows you to manage it:
  • Edit: This will open a modal allowing you to change the label’s name and color.
  • Delete: This permanently removes the label from the system.
    Deleting a label will also remove it from all contacts it has been applied to. This action cannot be undone.

How to Use Labels

Labels are integrated across the AdsEra platform to make your workflow more efficient.

In the Chat Inbox

Agents can apply labels directly to contacts during a conversation to categorize them in real-time. Learn more in the Chat Inbox guide.

For Bulk Actions

Select multiple contacts on the All Audience page and apply or remove a label for all of them at once.

To Create Segments

Labels are a powerful filter criterion. Create dynamic segments of contacts who have (or do not have) a specific label.