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The Opt Settings page allows you to define and manage how users can subscribe (opt-in) to or unsubscribe (opt-out) from your WhatsApp communications. Properly configuring these settings is essential for respecting user consent and complying with messaging policies. Want to Manage WhatsApp WhatsApp Opt-In and Opt-Out? Go to the AdsEra WhatsApp Opt-In and Opt-Out settings Page →
Global Setting: Please note that the settings configured on this page are applied globally to all of your connected WhatsApp Business Accounts (WABAs).
The WhatsApp Opt-In and Opt-Out settings page.

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Opt-Out Settings

This section controls how users can automatically unsubscribe from your messages.

Opt-Out Keywords

Here you can define a list of keywords that will automatically trigger an opt-out. When a user sends a message containing one of these exact keywords (e.g., STOP), their WhatsApp subscription status will be updated to “unsubscribed.”
  • To add a keyword: Type it into the “Enter keywords” field and click Add.
  • To remove a keyword: Click the x on the keyword’s chip.

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Opt-Out Matching Method

You can choose how strictly the system matches the keywords sent by users:
  • Fuzzy matching: Allows for minor misspellings.
  • Exact matching: The user’s message must match your keyword perfectly.
  • Contains: The user’s message must contain your keyword anywhere within it.

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Opt-Out Response Message

You can configure an automatic message that is sent to a user immediately after they opt out.
  • Enable/Disable: Use the toggle switch to turn this automated response on or off.
  • Configure: Click the “Configure” button to edit the content of the response message. A common best practice is to confirm the unsubscribe action and let them know how to re-subscribe, as shown in the preview.

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Opt-In Settings

This section controls how users can subscribe or re-subscribe to your WhatsApp messages.

Opt-In Keywords

Define a list of keywords that will automatically opt a user in. When a user who is not currently subscribed sends one of these keywords (e.g., START), their WhatsApp subscription status will be set to “subscribed.”
  • To add a keyword: Type it into the “Enter keywords” field and click Add.
  • To remove a keyword: Click the x on the keyword’s chip.

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Opt-In Matching Method

Similar to the opt-out settings, you can define the logic for matching keywords: fuzzy matching, exact matching, or contains.

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Opt-In Response Message

Set up an automated welcome message for new subscribers.
  • Enable/Disable: Use the toggle switch to turn this automated welcome message on or off.
  • Configure: Click the “Configure” button to edit the content of the response message. This is a great place to thank the user for subscribing and set expectations.

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Saving Your Changes

After configuring your keywords and responses for both Opt-Out and Opt-In, be sure to click the “Save setting” button within each respective card to apply your changes.