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The Meta AI Agent (Meta Business Agent) is an AI assistant hosted by Meta that answers customers on your WhatsApp number around the clock. You teach it about your business and control how it responds, per WhatsApp number, from AdsEra.
The Meta AI Agent must be turned on for your account. If you see “Meta Business Agent is not enabled for your account yet”, contact AdsEra support. Numbers that use the WhatsApp Business app at the same time (coexistence) can’t use it. Use Addy for those numbers.

Adding the integration

  1. Open Marketplace → Meta AI Agent (or go to app.adsera.in/dashboard/meta/business-agent).
  2. Pick the WhatsApp number.
  3. Follow the 4 setup steps:
    1. About your business: what you sell, your hours and how you talk to customers.
    2. What it should know: Questions & answers, Websites and Files the agent learns from.
    3. Try it: click Open test chat and ask it questions as a customer would.
    4. Go live: turn the agent on.
AI replies are billed by Meta. With the AI audience set to Everyone, every customer who messages the number may get AI replies, and you must type EVERYONE to confirm. To test with a few people first, set the AI audience to Allowlist only.
Fine-tune the agent later on its Knowledge, Behaviour and Advanced tabs.

Using the integration

  • The agent answers customer messages on that number.
  • When a customer needs a person, the agent hands the chat over to your team in AdsEra Chat.
  • Under Used by agents in each integration (Cal.com, Calendly, WhatsApp Pay and others), choose what the Meta AI Agent may do, for example offer free times or book meetings.

Troubleshooting

Check that setup is complete (4 of 4) and the agent is on for that number. Numbers in coexistence mode aren’t eligible.
Update what it knows about your business, then try again in Open test chat.

Removing the integration

  • Pause it: turn the Go live switch off on the number’s page. Customers’ messages then go only to your team, and the setup is kept.
  • Delete it: delete the agent and type the phone number (digits only) to confirm. This removes the agent and its configuration from Meta for that number, and can’t be undone from AdsEra.
Chat history stays in AdsEra either way.