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The Sequences feature is your dedicated hub for managing automated email journeys, drip campaigns, and lead nurturing flows. Sequences allow you to send a series of pre-defined emails to your contacts over time, triggered by specific actions or additions to a list. Want to manage Sequences? Go to the AdsEra Sequences Page → This guide will cover everything you need to know, from managing your list of sequences to building a new one and enrolling contacts. The Sequence List page.

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The Sequence Dashboard

This is your main view for all your automated email sequences. From here, you can get a high-level overview of your automations, see their status, and jump into editing or creating new ones.

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Understanding the Sequence List

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Filtering Your Sequences

At the top of the page, you can filter your list to find specific sequences:
  • Active / All Toggle: Switch between viewing only Active sequences or All of them.
  • Date Range Filters: Use the Start date and End date pickers to find sequences created within a specific period.

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How to Create a New Sequence

Click the ”+ New sequence” button to launch the creation wizard, which will guide you through building your automated journey.
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1. Initial Setup

A pop-up will appear, prompting you for the core properties of your sequence:
  • Name: An internal name for your sequence (e.g., “Post-Purchase Follow-up”).
  • Choose a Sender: Select the default “From” email address for this sequence.
  • Choose a List (Optional): This is a powerful auto-enrollment trigger. If you select a list here, any contact who is added to this list will automatically be enrolled in this sequence.
Click Next to proceed to the sequence builder canvas.
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2. Designing the Flow (Adding Nodes)

You will now see a visual canvas where you can build out the steps (or “nodes”) of your sequence. A node is a combination of an email template and a time delay.The Sequence Builder canvas.
  • Add a Node: Click the “Add Next Sequence” button.
  • Select Template: In the pop-up, choose the email template for this step from the dropdown. You should create your templates beforehand in the Templates section.
  • Set Delay: Enter the number of days to wait before sending this email.
    • For the first step, a delay of 0 sends the email immediately after a contact is enrolled.
    • For all subsequent steps, the delay is calculated from when the previous email was sent.
Continue adding nodes until your entire email journey is mapped out on the canvas.
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3. Complete and Activate

  • Complete: Once your flow is designed, click the “Complete” button at the top right. This saves the sequence and returns you to the list.
  • Activate: Your new sequence is INACTIVE by default. To start it, find it in the list and either click the toggle switch under the “Active” column or use the three-dots (…) menu and select Activate.
An inactive sequence will not enroll contacts or send any emails. You must activate it manually for it to start working.

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Enrolling Contacts into a Sequence

There are two primary ways to add contacts to an active sequence:
This method is for adding existing contacts to a sequence.
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1. Go to Your Audience

Navigate to Audience > All.
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2. Select Contacts

Use the checkboxes to select one or more contacts.
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3. Choose Action

Click the “More action” button and select “Add to a sequence” from the menu.
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4. Select Sequence

In the pop-up, choose the target sequence and click “Add”.