Skip to main content

Documentation Index

Fetch the complete documentation index at: https://docs.adsera.in/llms.txt

Use this file to discover all available pages before exploring further.

The Sequences feature is your dedicated hub for managing automated email journeys, drip campaigns, and lead nurturing flows. Sequences allow you to send a series of pre-defined emails to your contacts over time, triggered by specific actions or additions to a list. Want to manage Sequences? Go to the AdsEra Sequences Page → This guide will cover everything you need to know, from managing your list of sequences to building a new one and enrolling contacts. The Sequence List page.

​
The Sequence Dashboard

This is your main view for all your automated email sequences. From here, you can get a high-level overview of your automations, see their status, and jump into editing or creating new ones.

​
Understanding the Sequence List

ColumnDescription
NameThe unique internal name you’ve given to your sequence (e.g., “New Customer Onboarding”).
CreateThe date and time when the sequence was originally created.
SenderThe default sender email address configured for this sequence.
ActiveA toggle switch indicating if the sequence is currently ON and enrolling new contacts.
NodesThe total number of steps or emails configured within the sequence.

​
Filtering Your Sequences

At the top of the page, you can filter your list to find specific sequences:
  • Active / All Toggle: Switch between viewing only Active sequences or All of them.
  • Date Range Filters: Use the Start date and End date pickers to find sequences created within a specific period.

​
How to Create a New Sequence

Click the ”+ New sequence” button to launch the creation wizard, which will guide you through building your automated journey.
1

1. Initial Setup

A pop-up will appear, prompting you for the core properties of your sequence:
  • Name: An internal name for your sequence (e.g., “Post-Purchase Follow-up”).
  • Choose a Sender: Select the default “From” email address for this sequence.
  • Choose a List (Optional): This is a powerful auto-enrollment trigger. If you select a list here, any contact who is added to this list will automatically be enrolled in this sequence.
Click Next to proceed to the sequence builder canvas.
2

2. Designing the Flow (Adding Nodes)

You will now see a visual canvas where you can build out the steps (or “nodes”) of your sequence. A node is a combination of an email template and a time delay.The Sequence Builder canvas.
  • Add a Node: Click the “Add Next Sequence” button.
  • Select Template: In the pop-up, choose the email template for this step from the dropdown. You should create your templates beforehand in the Templates section.
  • Set Delay: Enter the number of days to wait before sending this email.
    • For the first step, a delay of 0 sends the email immediately after a contact is enrolled.
    • For all subsequent steps, the delay is calculated from when the previous email was sent.
Continue adding nodes until your entire email journey is mapped out on the canvas.
3

3. Complete and Activate

  • Complete: Once your flow is designed, click the “Complete” button at the top right. This saves the sequence and returns you to the list.
  • Activate: Your new sequence is INACTIVE by default. To start it, find it in the list and either click the toggle switch under the “Active” column or use the three-dots (…) menu and select Activate.
An inactive sequence will not enroll contacts or send any emails. You must activate it manually for it to start working.

​
Enrolling Contacts into a Sequence

There are two primary ways to add contacts to an active sequence:
This method is for adding existing contacts to a sequence.
1

1. Go to Your Audience

Navigate to Audience > All.
2

2. Select Contacts

Use the checkboxes to select one or more contacts.
3

3. Choose Action

Click the “More action” button and select “Add to a sequence” from the menu.
4

4. Select Sequence

In the pop-up, choose the target sequence and click “Add”.