Conversation

Unlock the potential of WhatsApp Business with AdsEra! Learn how to seamlessly authenticate and connect your number for enhanced communication.

Conversations, not Messages: Meta doesn't charge for every single message sent. Instead, they focus on the entire "conversation" with a customer, which lasts for 24 hours.
Categorized Conversations: Each conversation falls into one of four categories, each with different pricing:
- Marketing Conversations: When you send promotional messages, updates, or invitations to customers.
- Utility Conversations: Help with specific customer requests like order confirmations or shipping updates.
- Authentication Conversations: Used to verify users, such as sending one-time passcodes for logins.
- Service Conversations: For resolving customer questions and providing support.
The Customer Service Window: When a customer initiates a conversation, a 24-hour timer starts. During this window, you can send any type of message (free-form or template) to the customer freely. Once the 24 hours elapse, you can only send pre-approved template messages.

Reduced Costs: This model can be more cost-effective for businesses with frequent customer interactions, especially if they involve back-and-forth exchanges.
Flexibility: Cater to different customer needs with a range of conversation categories.
Focus on Engagement: Encourages businesses to prioritize meaningful conversations over mass messaging.

Most conversations initiated by your business last for 24 hours.
Free-entry point conversations (those initiated by a customer message) have a longer window of 72 hours.
A new conversation initiated by your business resets the timer for any previous conversation with that customer.

Marketing, Utility, and Authentication conversations can only be initiated by sending a pre-approved template message.
Each template message opens a conversation window of its corresponding type (Marketing, Utility, or Authentication) lasting for 24 hours.
Pricing is based on the conversation window type.
Once a customer replies within the window, you can send regular text messages without additional charges.

Sending a marketing template at 9 AM opens a 24-hour Marketing conversation window.
Sending a utility template at 10 AM opens a separate 24-hour Utility conversation window. You will be charged for both conversations.

You get 1,000 free service conversations every month. They reset at the beginning of each month.

Last updated 10 months ago

Unlock the potential of WhatsApp Business with AdsEra! Learn how to seamlessly authenticate and connect your number for enhanced communication.

Conversations, not Messages: Meta doesn't charge for every single message sent. Instead, they focus on the entire "conversation" with a customer, which lasts for 24 hours.
Categorized Conversations: Each conversation falls into one of four categories, each with different pricing:
- Marketing Conversations: When you send promotional messages, updates, or invitations to customers.
- Utility Conversations: Help with specific customer requests like order confirmations or shipping updates.
- Authentication Conversations: Used to verify users, such as sending one-time passcodes for logins.
- Service Conversations: For resolving customer questions and providing support.
The Customer Service Window: When a customer initiates a conversation, a 24-hour timer starts. During this window, you can send any type of message (free-form or template) to the customer freely. Once the 24 hours elapse, you can only send pre-approved template messages.

Reduced Costs: This model can be more cost-effective for businesses with frequent customer interactions, especially if they involve back-and-forth exchanges.
Flexibility: Cater to different customer needs with a range of conversation categories.
Focus on Engagement: Encourages businesses to prioritize meaningful conversations over mass messaging.

Most conversations initiated by your business last for 24 hours.
Free-entry point conversations (those initiated by a customer message) have a longer window of 72 hours.
A new conversation initiated by your business resets the timer for any previous conversation with that customer.

Marketing, Utility, and Authentication conversations can only be initiated by sending a pre-approved template message.
Each template message opens a conversation window of its corresponding type (Marketing, Utility, or Authentication) lasting for 24 hours.
Pricing is based on the conversation window type.
Once a customer replies within the window, you can send regular text messages without additional charges.

Sending a marketing template at 9 AM opens a 24-hour Marketing conversation window.
Sending a utility template at 10 AM opens a separate 24-hour Utility conversation window. You will be charged for both conversations.

You get 1,000 free service conversations every month. They reset at the beginning of each month.

check the pricing by clicking on

Last updated 10 months ago