Apply for WhatsApp Green Tick
WhatsApp Official Business Account (OBA) signifies trust and legitimacy for your brand. Let's explore what it takes to get verified and the benefits it offers.
Last updated
WhatsApp Official Business Account (OBA) signifies trust and legitimacy for your brand. Let's explore what it takes to get verified and the benefits it offers.
Last updated
The WhatsApp Green Tick, also known as an Official Business Account (OBA), signifies that your business has been verified by WhatsApp. This green checkmark badge on your profile builds trust and credibility with your customers, letting them know they're interacting with a legitimate business.
Increased Trust and Credibility: The green tick assures customers they're communicating with a real and reputable business.
Enhanced Brand Recognition: Your verified business name is displayed instead of your phone number, strengthening your brand presence.
Improved Discoverability: Customers can easily find your verified business through WhatsApp search.pen_spark
Currently, applying for the Green Tick directly through the WhatsApp Business app isn't available. However, you can increase your chances of getting verified by following these steps:
Use the WhatsApp Business API: Switch from the free WhatsApp Business app to the WhatsApp Business API. The API offers advanced features and is a requirement for the Green Tick. You can set up the API through .
Build Brand Reputation: Establish your business as a well-known and trusted entity. This can involve having a strong online presence, positive customer reviews, and media mentions.
Increase Customer Engagement: Actively use WhatsApp for customer communication and build a strong following.
Currently, obtaining OBA status is not through a direct application within the WhatsApp Business app. However, you can significantly increase your eligibility by meeting specific criteria and taking certain actions.
WhatsApp awards OBA status based on specific criteria, prioritising businesses that demonstrate:
Notability: They are well-known and frequently searched for by users. This is determined by your online presence, particularly mentions in reputable news articles (paid or promotional content is not considered).
High-Quality Business Account: Your WhatsApp Business account has a strong reputation, indicated by a "Reach Quality Tier 2" rating (high quality) and exceeding a minimum messaging limit of 1,000 messages.
Two-factor verification enabled for your WhatsApp Business API number.
A valid Meta Business ID associated with a Verified Business Manager.
Strict adherence to WhatsApp's policies, especially the Commerce Policy.
Please note your Business Verification needs to be completed before applying for OBA Status .
Establish a Strong Online Presence: Build a robust online reputation through a well-maintained website, positive customer reviews, and mentions in credible news sources.
Become Active on WhatsApp: Engage with your customers and build a strong following through regular, informative communication.
It's important to distinguish between Business Account Verification and OBA Status. Business Account Verification is a separate process completed before applying for OBA.
While a direct application process isn't currently available, the steps above will position your business for future verification when the program opens. We will update this Help Center with any changes to the application process.
If the display name is changed after obtaining OBA status, the account must go through the approval process once more.
OBA approval for a WhatsApp Business Account does not extend to more than 1 numbers associated with that account, particularly if those numbers have different display names. In such cases, it's advisable to update display names for the child brands as follows: '{{sub-brand name}} by {{notable name}}'.
If your OBA request is denied, it indicates that WhatsApp's Meta team has reviewed your account and determined it's not eligible for OBA status at that time.
While awaiting OBA status, businesses can enhance their online presence and reapply after a 30-day waiting period.
Despite OBA status, businesses have access to a business profile associated with each phone number. This profile includes details like a profile picture, email, website, and business description, all of which are editable.
Facebook do not grant Official Business Accounts to business employees, test accounts, and Business App. Official Business Accounts are only available to UPI Platform users since accounts on the Business App do not go through Business Verification.
Utilize the WhatsApp Business API: Consider migrating from the free WhatsApp Business app to the WhatsApp Business API (AdsEra) , which offers advanced features and is a requirement for OBA status. will assist you with setup.