> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adsera.in/llms.txt
> Use this file to discover all available pages before exploring further.

# Email Channel Setup

> Authenticate your sending domains and manage sender identities to improve deliverability and build brand trust.

**Want to Setup Email Channel? [Go to the AdsEra Email Channel Page →](https://app.adsera.in/dashboard/channel/email)**

The **Email Channel** page is where you manage the foundation of your email marketing identity. It's split into two key areas:

* **Domains:** Authenticating the domains you send emails from (e.g., `yourbrand.com`).
* **Senders:** Creating the specific "From" email addresses and names your audience will see (e.g., `support@adsera.in`).

Properly configuring both is crucial for improving deliverability, protecting your brand, and landing your messages in the inbox.

![The Email Channel page with Domains and Senders tabs.](https://sgp1.digitaloceanspaces.com/whatsera/c186dbe0-1e92-43f9-a313-f7d3edbd2b46_email_channel.png)

<Tabs>
  <Tab title="Domains">
    Your sending domain is your unique address on the internet. Authenticating it tells email providers like Gmail and Outlook that you are a legitimate sender.

    ### How to Add and Authenticate a Domain

    <Steps>
      <Step title="1. Add Your Domain">
        Click the **"+ Add Domain"** button. In the pop-up, enter your domain name (e.g., `my-awesome-brand.com`) and click **"Add Domain"**.
      </Step>

      <Step title="2. Add DNS Records to Your Domain Provider">
        AdsEra will provide four types of DNS records. You must add these records to the DNS settings of the provider where your domain is hosted (like GoDaddy, Cloudflare, etc.).

        * **Authenticate Yourself:** Copy the Hostname and Value for each record and paste them into your DNS panel.
        * **Send to a Colleague:** Email the setup instructions directly to your developer or IT team.
      </Step>

      <Step title="3. Verify Authentication">
        DNS changes can take up to 24 hours to propagate globally. Once they do, the **Domain Status** in the table will change to a green **"Authenticated"**. You can click the **"Authenticate"** action to trigger a manual re-check.
      </Step>
    </Steps>

    #### Understanding the DNS Records

    <AccordionGroup>
      <Accordion title="SPF (Sender Policy Framework)">
        **What it is:** A list of servers that are authorized to send email on behalf of your domain.
        **Why it matters:** It prevents spammers from sending emails with forged "From" addresses that use your domain.
      </Accordion>

      <Accordion title="DKIM (DomainKeys Identified Mail)">
        **What it is:** A digital signature that proves your email has not been tampered with in transit.
        **Why it matters:** It verifies to the receiving email server that the message is authentic and came from you.
      </Accordion>

      <Accordion title="DMARC (Domain-based Message Authentication)">
        **What it is:** An instruction for email providers on how to handle emails that fail SPF or DKIM checks.
        **Why it matters:** It protects your brand from being used in phishing and spoofing attacks.
      </Accordion>

      <Accordion title="MX (Mail Exchange)">
        **What it is:** Specifies the mail server responsible for accepting emails for your domain.
        **Why it matters:** It ensures that replies to your campaigns are routed correctly.
      </Accordion>
    </AccordionGroup>

    <Info>
      **Need Help with DNS?** Check out these step-by-step tutorials for popular providers:

      * [GoDaddy](https://godaddy.com/help/add-a-dns-record-19234)
      * [Cloudflare](https://developers.cloudflare.com/dns/manage-dns-records/how-to/create-dns-records/)
      * [Hostinger](https://support.hostinger.com/en/articles/1583227-how-to-manage-dns-records)
      * [Namecheap](https://www.namecheap.com/support/knowledgebase/article.aspx/317/2237/how-do-i-add-txtspfdkimdmarc-records-for-my-domain/)
    </Info>
  </Tab>

  <Tab title="Senders">
    A **Sender** is the combination of a "From Name" and "From Email" that your audience sees in their inbox (e.g., "Shubham from AdsEra" `<shubham@adsera.in>`).

    ### How to Add a Sender

    1. Click the **“+ Add Sender”** button.
    2. In the pop-up, fill in the details:
       * **From Name:** The name your recipients will see (e.g., `MyCompany Newsletter`).
       * **From Email:** The email address you will send from.
       * **Choose a Domain:** Select one of your **verified** domains from the dropdown list.
    3. Click **Save**.

    <Warning>
      You must successfully **verify a domain first** before you can add a sender email address that uses it.
    </Warning>

    ### Managing Senders

    The Senders table lists all your created sender identities. From the actions menu for each sender, you can:

    * **✏️ Edit:** Change the "From Name" of an existing sender.
    * **✉️ Get SMTP/IMAP Credentials:** Click the **email icon** to navigate to a dedicated page where you can view and manage the SMTP and IMAP credentials for that specific sender address.

    <Card title="Use Your Senders Anywhere" icon="envelope">
      The SMTP/IMAP credentials allow you to use your sender address in third-party email clients like **Thunderbird** or **Outlook**. You can also use them to manage replies in our own [AdsEra Mail Inbox](https://mail.adsera.in).
    </Card>
  </Tab>
</Tabs>