> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adsera.in/llms.txt
> Use this file to discover all available pages before exploring further.

# Creating a WhatsApp Campaign

> A step-by-step guide to building, designing, targeting, and scheduling your WhatsApp campaigns.

**Want to Create WhatsApp Campaigns? [Go to the AdsEra Campaign Create Page →](https://app.adsera.in/dashboard/campaign/create/WHATSAPP)**

Creating a WhatsApp campaign in AdsEra is a structured process designed to give you precise control over your campaign's name, audience, content, and delivery schedule. This guide will walk you through each step of the creation wizard.

### Before You Begin: A Quick Checklist

<CardGroup>
  <Card title="Define Your Goal" icon="bullseye">
    Know what you want to achieve with this campaign (e.g., send transaction alerts, promote an offer, re-engage users).
  </Card>

  <Card title="Prepare Your Audience" icon="users">
    Know which contacts you want to reach. Have a [Contact List](/help/audiance/audiance) or [Segment](/help/audiance/segment) ready for targeting.
  </Card>

  <Card title="Select a Template" icon="file-lines">
    All WhatsApp campaigns must use a pre-approved Message Template. Ensure the template you want to use has been approved by Meta.
  </Card>
</CardGroup>

***

## Building Your WhatsApp Campaign

After navigating to the **Campaigns > WhatsApp** page and clicking **"+ New campaign"**, you will be guided through the following setup wizard.

![The WhatsApp campaign creation wizard.](https://sgp1.digitaloceanspaces.com/whatsera/27585794-0e60-45f3-a722-c9edd9d9efa8_camp_wa_create.png)

<Steps>
  <Step title="1. Name Your Campaign">
    This is an internal name for easy identification within AdsEra (e.g., "Post-Purchase Follow-Up," "Diwali Sale Offer"). It is not visible to recipients. The name can be up to 150 characters.
  </Step>

  <Step title="2. Define Your Recipients">
    This is where you select who will receive your campaign. AdsEra offers powerful segmentation options:

    * **Select Lists:** Choose one or more of your static contact lists.
    * **Select Segments:** Target dynamic, rule-based segments of your contacts.
    * **Filter Recipients (Advanced):** Build a custom, one-time filter for this specific campaign using various contact attributes and `AND`/`OR` logic.

    For more details, see our guide on [All Audience & Segments](/help/audiance/audiance).
  </Step>

  <Step title="3. Select Your Channel (WABA)">
    Choose the specific WhatsApp Business Account (WABA) number you want to send this campaign from. This is especially important if you manage multiple numbers for different brands or departments.
  </Step>

  <Step title="4. Choose Your Message Template">
    All WhatsApp campaigns must use a Message Template that has been pre-approved by Meta.

    * Click **"Manage template"** to open a gallery of your approved templates.
    * Browse or search for the template you wish to use.
    * If the template includes variables (e.g., `{{name}}`), you will be prompted to provide values for them in a subsequent step to personalize the message for each recipient.
  </Step>

  <Step title="5. Schedule Your Campaign">
    Decide when your campaign will be sent.

    * **Send Immediately:** To send the campaign as soon as you finish the setup.
    * **Schedule for Later:** Pick a specific future date and time for delivery.
  </Step>

  <Step title="6. Create Your Campaign">
    Once all the steps are configured and show a green checkmark, the **"Create"** button at the top of the page will become active. Click it to finalize and either send or schedule your campaign.
  </Step>
</Steps>

***

## Important Considerations

<AccordionGroup>
  <Accordion title="Understanding Message Templates">
    WhatsApp requires that all business-initiated conversations use pre-approved Message Templates to prevent spam and ensure a high-quality user experience. These templates can include text, rich media (images/videos), and interactive buttons.
  </Accordion>

  <Accordion title="Personalization with Variables">
    Using variables like `{{FIRSTNAME}}` or `{{order_id}}` in your templates is key to creating personalized and engaging messages. When you select a template with variables, AdsEra will guide you through mapping these to the corresponding contact attributes.
  </Accordion>
</AccordionGroup>