> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adsera.in/llms.txt
> Use this file to discover all available pages before exploring further.

# Managing Contact Labels

> Use labels (or tags) to organize contacts, trigger automations, and segment your audience for targeted messaging.

**Labels** (also known as tags) are a flexible way to categorize your contacts. You can use them to mark contacts based on their status, interests, or stage in the customer journey (e.g., `LEAD`, `CUSTOMER`, `FOLLOW UP`).

**Want to Manage Contact Labels? [Go to the AdsEra Labels Page →](https://app.adsera.in/dashboard/contact/labels)**

This system is crucial for organizing your audience, running targeted campaigns, and managing conversations in the Chat Inbox.

![The Label management page.](https://sgp1.digitaloceanspaces.com/whatsera/f4e6350a-8be8-47ef-a334-00f925c606b0_label_page.png)

***

## Creating a New Label

Adding new labels to your system is quick and easy.

<Steps>
  <Step title="1. Open the 'New Label' Modal">
    Click the **"+ New Label"** button located in the top-right corner of the page.
  </Step>

  <Step title="2. Define Your Label">
    A "Create label" modal will appear. You need to provide two details:

    * **Title:** The name of your label (e.g., `Lead`, `Support-Ticket`, `VIP`). This field has a 15-character limit.
    * **Color:** Select a color from the palette to make your label easily identifiable.

    ![The 'Create New Label' modal.](https://sgp1.digitaloceanspaces.com/whatsera/26f12719-686b-42cf-b3ad-924d100fc08e_label_create.png)
  </Step>

  <Step title="3. Create the Label">
    Click the **"Create label"** button to save it. It will now appear in your list of labels.
  </Step>
</Steps>

***

## Managing Your Labels

The main table on this page lists all the labels you have created.

| Column          | Description                                            |
| :-------------- | :----------------------------------------------------- |
| **Label**       | A preview of the label, displayed in its chosen color. |
| **Create At**   | The date and time the label was created.               |
| **⋮ (Actions)** | A menu of actions you can perform on the label.        |

#### Label Actions (The ⋮ Menu)

Clicking the three-dot menu on any label row allows you to manage it:

* **Edit:** This will open a modal allowing you to change the label's name and color.
* **Delete:** This permanently removes the label from the system.
  <Warning>
    Deleting a label will also remove it from all contacts it has been applied to. This action cannot be undone.
  </Warning>

***

## How to Use Labels

Labels are integrated across the AdsEra platform to make your workflow more efficient.

<CardGroup>
  <Card title="In the Chat Inbox" icon="comments">
    Agents can apply labels directly to contacts during a conversation to categorize them in real-time. [Learn more in the Chat Inbox guide](/help/inbox/chat).
  </Card>

  <Card title="For Bulk Actions" icon="list">
    Select multiple contacts on the [All Audience](/help/audiance/audiance) page and apply or remove a label for all of them at once.
  </Card>

  <Card title="To Create Segments" icon="filter">
    Labels are a powerful filter criterion. Create dynamic segments of contacts who have (or do not have) a specific label.
  </Card>
</CardGroup>